It’s difficult to put a price tag on the value of digital assets; from Lockheed Martin’s trillion-dollar F-35 strike fighter jet to Electronic Art’s $2.8B+ franchise with Need for Speed.
Not only is their monetary value high, but so is the time it takes to create them. Characters, environments and vehicles can all take well over one hundred hours to create, only to be used once and then archived into an asset library.
Companies are sitting on a GOLD MINE, with asset libraries worth hundreds of thousands of dollars, but avoid sharing or selling the content over fear of piracy.
A company that licenses a library of millions of components to their customers has lost over 50% of their subscription revenue in the past 3 years.
Because people that buy the subscription can download them to their computer, share them with their buddies and/or put them up on a torrent site. This lack of control is exactly what deters many from licensing their content. Bottom line – companies avoid sharing content (and therefore miss out on revenue streams) because of piracy.
What if there was a way your valuable data could be shared, controlled and tracked? Would the juice be worth the squeeze then?
Licensing is a very broad and widely used term, so what do we really mean?
Licensing is a business arrangement where one company gives another company permission to use those assets for a specified payment and for a specified time period. This includes any type of content you can imagine, for any use you deem authorized; game assets, architectural components, furniture designs, source code, etc…
Licensing creative content is a win-win for both parties.
- Licensees can repurpose the assets to use in their own work, saving them considerable time, money and resources.
- Asset owners can bring in additional revenue streams, making a further return on investment for their hard-spent time and money on creating the content.
With PolyPort, you can have complete control over your data, wherever it travels. This means licensed data can only be accessed by the intended recipient, on the desired machine, for the intended time period. Gone are the days where asset libraries are on the proverbial shelf collecting dust.
Organizations are now able to leverage their content to external brands, agencies and contractors to use however authorized, whilst still maintaining complete control over their digital IP. Having control over your assets enables you the ability to access new revenue streams through licensing.
The juice is definitely worth the squeeze, because there’s no squeeze out be had.
Don’t leave money on the table; schedule a demo with us to see how!